Dar adabiyoti muosiri iqtisodi tahti narkh shakli pulii ifodai arzish (qimat)-i nemathovu khadamot, manfiatnokii onho hamchun natijai intihoii harojoti khojagi, ifodai pulii omilho (zahiraho)-i iqtisodi fahmida meshavad.
Mohiyati aslii narkh bo vositai ijroi vazifahoi on (vazifai andozanamoy, muqoisa, bahisobgiri, tanzimu khudzamkuni, taqsimu aznavtaqsimkuni, tamini ijtimoi, muvozinii taqozoyu arza, joygirnamoii oqilonai istehsolot, tamini ravobiti burunmarzi) dark karda meshavad.
Haddu hudud, meyor, samtu tamoyuli inkishofi narkh (narkhguzori) sirati chandiry doshta, tibqi talabu amri qonun va mehanizmi bozor muayyan karda meshavad.
Narkhguzory, mustaqiman az jonibi shubahoi takhassusii firma (marketing) bo maqsadi:
- darku omuzish va tahlili molu mahsulot;
- muayyan namudani holat va vazi bozori mushakhkhas, taqozoyu arzai infirodi, qobiliyati kharidorii istemolgaron;
- hajm va meyori foida, sath va darajai raqobatu raqobatpaziri;
- haddi aqalu aksari narkh; imtiyoz va guzashtkunihoi narkhi; darajai khizmatrasonii pas az furush; imkoniyati istehsoliyu qonegardonii talaboti istemolgar; murattabsozii kharojot va gayra nigaronida meshavad.
Dar sharoiti bozor narkhu narkhguzori beshtar khislati ozod doshta, ba sifati fishangi tanzim ba maqsadi bozyofti shakl va namudhoi navi narkh va takmili sanati narkhguzori istifoda karda meshavad.
SHakl va namudhoi narkh, az boisi nisbatan sirati murakkab va bisyorjanba doshtan, tibki meyorho muayyan karda meshavand.
Odatan baroi muayyan namudani shakl va namudhoi narkh chunin meyorho istifoda karda meshavand. Tibqi:
- gardishi khizmatrasoni – narkhi yaklukht. chakana, khadamot, kharidi mahsulot va gayra;
- tarzi mukararkuni – narkhi ozod, tanzimshavanda, shartnomavi va gayra;
- muhlati amaliyot – narkhi doimi, jori, mavsimi;
- darajai asosnoki – narkhi bazisi, ittilooti, narkhi istemol, preyskuranti;
- hududi amaliyot – narkhi mahalli, nohiyavi, jumhuriyavi va gayra.
Az jonibi shirkatkhoi favqulinkishof chunin sanat yo khud strategiyai narkhguzori pazirufta meshavad:
- narkhhoi «qaymoqgiri»;
- narkhhoi psikhologi;
- narkhhoi «voridoti» (narkhhoi arzon);
- narkhhoi tafriqavi;
- narkhhoi mavzun;
- narkhhoi chatrshakl;
- narkhhoi havasmandgardoni.